The Creative Freak

‘The Creative Freak’ is a campaign to launch the M&C Saatchi Raw placement scheme, which amplifies the often ‘freakish’ anatomy a creative person requires to succeed in the industry. Executed in the style of Victorian scientific drawings, our anatomical posters alongside a set of postcards, were then sent to a diverse range of art schools and creative industry workshops encouraging prospective creatives from all backgrounds to apply to the placement scheme.
Client: M&C Saatchi Raw           
Media: Posters / Direct mail

Proactive idea

Liam & Thom, Inc.
London, UK.