The Air Drop


‘The drop’ is synonymous with trainer lovers everywhere. It’s the day they know they can finally cop the trainers they’ve been waiting for.


To announce the release of the latest edition of Nike Air Max, we want to give people a drop they’ll never forget. By Nike literally dropping the trainers from thousands of metres up in the air and allowing fans to follow and watch the action live online. When the trainers land, whoever gets to the drop zone first, gets the trainers. Simple.
Client: Nike           
Proactive Idea

Liam & Thom, Inc.
London, UK.