The Air Drop

‘The drop’ is synonymous with trainer lovers everywhere - but queueing for hours is pretty boring. So we wanted to give people a drop they’d never forget, by air dropping the latest Air Max thousands of metres up in the air. Fans could follow the action live online. When the trainers land, whoever gets to the drop zone first gets the trainers.
Client: Nike           
Proactive Idea

Liam & Thom, Inc.
London, UK.