About                      
NHS 111

Insight:

When faced with uncertainty around their health people tend to assess the seriousness of their own condition.

Idea:

Go straight to 111

We wanted to show people that when they are uncertain about a medical condition they should go straight to 1-1-1 to get the right answers, not medically assess themselves.

Client: NHS           
Campaign: Go straight to 111
Media: VOD / Print
Director: Tom Geens



Print:


Liam & Thom, Inc.
London, UK.