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Tailored tactics

Since the start of the World Cup the sale of waistcoats has gone up 35% due to the ‘Southgate effect’, with the England manager wearing his now famous waistcoat at every game.

We wanted to take advantage of this and help increase sales of waistcoats at Moss Bros, by comparing the preparation that goes into tactics of a football match with the hand crafted tailoring of a Moss Bros waistcoat.

Client: Moss Bros
Proactive Idea
Media: Social / Press



Liam & Thom, Inc.
London, UK.