Land Rover #Hibernot
Make more of Winter Time
We wanted to make people see winter differently by making daylight feel like a commodity that should be used to the fullest. So we created a series of eight films, each representing an hour of available winter daylight in which we followed a couple making the most of their ‘Winter Time’ in true Hibernot spirit.
Film
Make more of Winter Time
We wanted to make people see winter differently by making daylight feel like a commodity that should be used to the fullest. So we created a series of eight films, each representing an hour of available winter daylight in which we followed a couple making the most of their ‘Winter Time’ in true Hibernot spirit.
Film
Client: Landrover
Campaign: #Hibernot
Media: Video content - Instagram
Published hour by hour
Director: Adam Kaleta
Campaign: #Hibernot
Media: Video content - Instagram
Published hour by hour
Director: Adam Kaleta
Hibernot website
We created a bespoke #Hibernot landing page for the Land Rover Live website that houses a daylight clock, counting down the hours of light left. As it counts down the background images change to match the time of day.
We created a bespoke #Hibernot landing page for the Land Rover Live website that houses a daylight clock, counting down the hours of light left. As it counts down the background images change to match the time of day.
Social
The end of winter time
Or Not Idents
We also created some product focused idents that presented the benefits of Land Rover's technology, by showing people completely ignoring it, in true #Hibernot spirit.