FCA PPI
The PPI deadline is the 29th of August 2019. After that, people will no longer be able to claim. So to emphasize the pressing nature of the looming deadline, we decided to gradually crush the FCA’s spokesman, the animatronic head of Arnie, in a giant hydraulic press.
The PPI deadline is the 29th of August 2019. After that, people will no longer be able to claim. So to emphasize the pressing nature of the looming deadline, we decided to gradually crush the FCA’s spokesman, the animatronic head of Arnie, in a giant hydraulic press.
Client: FCA
Campaign: PPI - It’s Pressing
Media: TV / OOH / Radio
Director: Ninian Doff
Photographer: Joe Giacomet
Campaign Ad of the Day - 28/6/19
TV Intro
TV - Heavy
TV - Singing
TV - Gertrude
TV - Finale
OOH Phase 1 & 2
Radio
The Results
