The PPI deadline is the 29th of August 2019. After that, people will no longer be able to claim. So to emphasize the pressing nature of the looming deadline, we decided to gradually crush the FCA’s spokesman, the animatronic head of Arnie, in a giant hydraulic press.

Client: FCA           
Campaign: PPI - It’s Pressing
Media: TV / OOH / Radio
Director: Ninian Doff 
Photographer: Joe Giacomet
Campaign Ad of the Day - 28/6/19

TV Intro 

TV - Heavy

TV - Singing

TV - Gertrude

TV - Finale

OOH Phase 1 & 2


The Results

Liam & Thom, Inc.
London, UK.