About                      
FCA PPI

Insight:

The final PPI deadline is the 29th of August 2019, meaning time has finally run out for PPI claims... and Arnie.

Idea:

We encourage people to take action before the PPI deadline by gradually crushing Arnie under a giant hydraulic press, a visual manifestation of the deadline coming to an end.

(More to squishing to come)
Client: FCA           
Campaign: PPI - It’s Pressing
Media: TV / OOH / Radio
Director: Ninian Doff 
Photographer: Joe Giacomet


TV Intro: 



TV - Heavy:

TV - Singing



OOH Phase 1:



Radio:



Liam & Thom, Inc.
London, UK.