Arthritis Research UK

In this campaign we got the nation to ask Arthritis Research UK questions about Arthritis. To do this we visualised a variety of people asking a question with the symbolic gesture of raising a hand.

Each piece of communication directly guided the user to the Arthritis Research UK website where they could find help and guidance to there own specific question.
Client: Arthritis Research UK           
Campaign: Hands Up
Media: Digital / Social
Illustration: Matt Blease

Liam & Thom, Inc.
London, UK.